Wednesday, 24 January 2018

Why You Need to Get Over Your Fear of Pitching to Brands

Just a few months ago I swore I would never pitch to a brand or business. Despite reading countless posts on how great and important it is to do, I was convinced I'd never do it. What would I say? What if they say no? What if they share the email with all their employees and laugh at me? I instantly became racked with fear at just the thought of contacting a brand in hopes of collaborating, but then something changed.

I'm not even sure what it was exactly that made me change my mind, but I remember one day thinking that I really, really wanted to work with this specific brand. I browsed their website and found a section about possible collaborations, and I eventually mustered up the courage to send an email.

That first email was pretty bad. Whilst I explained who I was, what I had in mind, and how much I admire their products perfectly well, I didn't include any links to my blog or social media accounts (doh!), nor did I mention any of my statistic or growth rate (double doh!). Honestly, it's no wonder they never got back to me. I sounded so naive, plus I wasn't really offering them anything that was going to benefit them. 

It's unfortunate as I really do love that brand and their products, but I can always try again after some time has passed and my online reach has improved. Since that first blunder, I have gotten a lot better at crafting pitching emails. I make sure that each one is unique as I don't want it to seem like I'm contacting just anyone in hopes of collaborating, because that's not what I'm doing. I am taking notes of brands and businesses that I personally admire and reaching out to them. 

A lot of them are really big brands that work with much bigger bloggers than me, but I believe in aiming for the best. Believe me, I know how nerve-wracking it is to reach out to the people you admire, but it's so, so worth it, let me tell you why:

Share this on Pinterest to help motivate others!

It Shows Confidence 
Confidence is an attractive quality. People who are confident within themselves convince you to be confident in them, too. If a brand sees that you're confident enough about yourself and your work for you to track them down and say "you need to work with me", then they'll think that you are worth looking into. Just remember to include all the reasons why you admire them and why you wish to work with them as well, because just saying how great you are (which I'm sure you are!) and how much you can benefit their company will seem a little arrogant.

It BOOSTS Confidence
That first email is always the hardest, but just like anything in life, it gets easier with practice. You learn what sounds better, what things to include, what things to leave out, and it gets easier to talk yourself up. Once you get your first positive response, you'll be over the moon, which will only motivate you more to continue reaching out to the brands you admire. It really creates a snowball effect, but in the best way!

People Don't Know What You Want Unless You Ask
This seems like such a simple thought, but many people don't really consider it. You can continue checking your email every day, wondering why brands aren't reaching out to you, or you can get the ball rolling and ask yourself. Working with bloggers is still quite a new area for a lot of brands, so many of them may not even be thinking about the benefits of it until you contact them. 

It's important to reach out to brands that you know work with bloggers, and brands that you haven't yet seen work with bloggers, as you may be the one to open them up to a whole new kind of advertising and collaboration - you're sure to have your name remembered after that!

At The Very Least, It Can't Hurt
Once again very simple, but it's this thought that helped convince me to start pitching to brands the most. Think about it: what's the worst that can happen? They say no? They don't reply? Is that really that bad? You simply delete the email (or, if you like me and like to hold onto rejections and personal failures as a way to measure growth, then just move it into another folder) and move on. If they have offered you any advice or reasons why they haven't chosen you, then take them into consideration and continue to work on yourself, your content, and your pitching emails. Practice really does make perfect!


I really hope this post inspires someone to start pitching to brands, as I truly believe that if I can do it, anyone can. Imagine all the amazing opportunities you might be missing out on simply because you haven't asked! Isn't that scary to think about?! To those of you who do regularly pitch to brands, feel free to leave some advice and/or success stories in the comments below to help encourage those who are still on the fence about the whole thing!

Until next time,
Indya xx